Radio Commercial:

Because the business is 100% focused on the local side and is community driven, I feel that Radio is one of the best ways to advertise and to get notice. The target here is parents on their commute home, when they may be thinking about ways to entertain their kids, ideas for gifts and planning their weekend. The goal is two fold: To get traffic into the store, and to advertise the benefits of Wagglebelly House, with the latter driving the former. This is a simple, single voice ad that wouldn’t need a professional. Cost here should be low.

Radio copy (20 second spot):

Opening Jingle: ♪♪Wagglebelly Book Em-por-i-um!♪♪

August is fast approaching and magic is in the air! With the summer heat in full swing, Wagglebelly Book Emporium has a loaded smorgasbord of activities coming up for book lovers of all ages.

Join our community by downloading our app. Just search for Wagglebelly House on your app store of choice, to learn all about our upcoming activities, and get some great savings!

This radio commercial idea was written as an assignment for the Strategic Copywriting certificate program at the University of Toronto. The information presented was created purely for the assignment, and intended as a demonstration only.