In an alternate reality, this could have been the sales page for the Apple Vision Pro, the AR/VR Headset that Apple unveiled to the world in July 2023. This was written before the product was officially announced, and to this point had just been heavily rumoured about in the tech community.
This sales page was written as an assignment for the Strategic Copywriting certificate program at the University of Toronto. The information presented was created purely for the assignment, and intended as a demonstration only.
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Introducing the Apple Magic Realty Pro
(INSERT: large hi-res image of the new product)
Pre-order Now: Starting at $2,999
A truly transformative experience that will reshape how you see and interact with the world around you. Cutting edge technology mixed with the unbeatable Apple ecosystem to create a new way of experiencing all of the content, productivity and creative magic that Apple has delivered for the past 50+ years. The Apple Magic Realty Pro is the evolution of the connected world, right in front of your eyes.
In 2007, Apple founder Steve Jobs stood on stage and introduced the world to iPhone, forever changing the way we viewed what could be done with a computer that sits in our pocket. Our goal has been to do the same: change the game. Change how we interact with our friends. How we consume our media. How we play our games. How we weave new ideas and create new and exciting content. The Apple Magic Reality Pro is the next step in the dream that Steve showed us all back in 2007.
With the power of Apple silicon, and the strength of the new RealityOS at your fingertips, we are once again giving you the tools to see everything in the world around you as a part of one connected space.
The Apple Magic Reality Pro is a lightweight, comfortable headset that can be worn wherever you normally work or play, bringing the apps you know and love to life in a way you have never experienced before.
With the new Apple Magic Reality Pro, you can:
Enjoy all of the streaming content you love, from anywhere, with the unappalled visual acuity thanks to the Apple Magic XDR displays in the headset. All of your favourite movies and television from Apple TV +, Netflix, Disney Plus, YouTube, and many others. Right in front of your eyes.
Use entire productivity suites to write and edit reports, fill spreadsheets, run databases and compose email using software like Pages, Numbers and Mail, or the using Microsoft 365.
Update your social media profiles for applications like Facebook, Instagram, Snapchat, TikTok, or Twitter. Take and upload new photos and interact with your friends and contacts with nothing more than a swipe or gesture.
Create exciting new digital content using Final Cut Pro, Photoshop, Logic Pro, DaVinci Resolve or Premiere. Scrubbing through timelines and editing together your final cuts are a breeze with the power being literally at your fingertips,
Play new and exciting games that will transform the way you experience excitement. Whether you are clashing lightsabers with Darth Vader in Vader Immortal, mixing it up with the fighters in Street Fighter or solving puzzles in Tetris Transformed, you will see fun in a whole new light.
“There is no doubt that Apple has done something unheard of. They made tech dope again, after they made tech dope again. The Magic Reality Pro is legit.” - MKBHD
“VR has always been a proof of concept that was waiting for the right place, right time, right execution. Apple has managed to align those three concepts perfectly.” - Linus Tech Tips
“When I was a kid, all I wanted to do was be Luke Skywalker, fighting Darth Vader with a Lightsaber. Being able to do just that, feeling like I’m right there, fighting for my life, is probably the coolest thing ever.” – Seth Rogen
Starting at $2,999 the Apple Magic Reality Pro is the ultimate extension of the Apple ecosystem, bringing together all of the things you love about the Apple experience, into the next evolution of our shared digital experience. You will be brought into the world of content that you love and feel just how immersive the world around you can truly be.
Click here to join the Pre-Order for the Apple Magic Reality Pro.
Tech Specs and FAQ: (This would be a collapsible section that defaults to being collapsed and needs to be clicked on to expand. Most of the tech specs would be fairly vague, in traditional Apple fashion.